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Alex Kartsel is Co-Founder & COO at Pixoft, building the AI platform for industrial robotics. A former CEO & Founder, angel investor and board advisor, he specialises in go-to-market, international expansion and scaling technology companies.
Now Building
Pixoft: Teaching Robots to Feel
Industrial robots can move and pick, but most still can’t assemble, because assembly depends on force, not just position. Pixoft is a simulation-first AI platform that turns a part’s CAD file into a force-controlled robotic skill for insertion, snap-fit, press-fit, alignment and precision assembly. Skills are trained in simulation with digital twins, synthetic data, computer vision and reinforcement learning, then deployed on the robots factories already own.
As Co-Founder & COO, Alex leads Pixoft’s strategy, operations, go-to-market, industry partnerships, customer pilots and enterprise delivery.
“You don’t just grow a company—you architect the path and inspire others to build it with you.”
